Africa's Cultural Bridge to the World
Strengthening relationships between African nations and the Global North through the power of culture, creativity, and human connection.
”People rarely invest in, visit or partner with places they do not understand.
FounderWOW AFRICA
Culture creates understanding. Understanding creates trust. Trust creates opportunity.
Wow Africa helps African nations build that journey.
Who We Are
Wow Africa is a culture and strategic engagement platform dedicated to strengthening relationships between African nations and the Global North through the power of culture, creativity, and human connection. We believe culture is one of the most powerful and enduring forms of influence.
By showcasing Africa’s rich heritage, contemporary creativity, and vibrant traditions, we help nations tell their own stories in their own voices. Through cultural diplomacy, we build trust, mutual understanding, and lasting people-to-people connections that unlock opportunities in tourism, trade, investment, and international partnerships.
Our approach follows a clear journey: Culture → Relationships → Trust → Reputation → Opportunity.
At Wow Africa, we put Culture First. Relationships First. Opportunities Follow.
We are Africa’s cultural bridge to the world.
Our Wow Services
01
Cultural Showcases
Design and delivery of music, dance, fashion, food, heritage and creative industry events that showcase the richness of African cultures.
02
Cultural Exchange Programmes
Connecting institutions, artists, students, professionals and communities across continents.
03
Creative Industry Promotion
Supporting African film, music, literature, design, visual arts and creative entrepreneurship.
04
Public Diplomacy Events
Convening governments, cultural leaders, businesses and civil society for meaningful international dialogue.
05
Diaspora Engagement
Working with African diaspora communities as cultural ambassadors and bridges between nations.
Our team
Kede Eghosa Aihie is a lawyer, entrepreneur, publisher, and cultural advocate with over 35 years of leadership experience across the public and private sectors in the United Kingdom and internationally. As Managing Partner and Executive Chairman of WOW AFRICA, he provides strategic leadership for the organisation's mission of advancing culture diplomacy as a catalyst for international relationships, mutual understanding, and sustainable partnerships between African nations and the Global North. Educated in Nigeria, the United States, and the United Kingdom, Kede holds a Bachelor of Science from Belmont University, a law degree from London South Bank University, and completed his legal training at the Honourable Society of the Middle Temple. He previously served as a Policy Adviser at the UK's Department for Environment, Food and Rural Affairs (Defra) before moving into private legal practice. Founder of Nigeria Magazine UK and Seedgrowth Ltd., Kede is also an accomplished author and curator whose promotion of African art and heritage reflects his enduring belief that culture is Africa's most powerful instrument of influence and international engagement.
Abdullai Azeez is a legal professional specialising in Civil Litigation, Entertainment Law, and Media Law, with extensive experience supporting artists, creative enterprises, and international cultural productions. As Managing Partner for Creative Partnerships and Engagement at WOW AFRICA, he leads collaborations with artists, cultural institutions, creative organisations, and strategic partners to expand Africa's cultural influence across the United Kingdom and beyond. His professional experience includes working with Disturbing London on branding, artist support, and the delivery of internationally recognised events such as Disturbing Ibiza, where he developed expertise in event production, stakeholder engagement, and creative project coordination. Abdullai is also the Founder of No Lost Potential, a youth charity dedicated to empowering emerging creatives through mentorship, workshops, and industry networking opportunities. At WOW AFRICA, he champions programmes that connect African creativity with global audiences, strengthening cultural relationships that enhance understanding, inspire collaboration, and create pathways for tourism, business partnerships, and long-term cultural exchange.
Chika Dike is an accomplished business leader and international project management professional with extensive experience delivering cross-border programmes, strategic partnerships, and business events across the United Kingdom and West Africa. As Managing Partner and Chief Executive Officer of WOW AFRICA, he is responsible for translating the organisation's vision into sustainable programmes that use culture diplomacy to strengthen international relationships and unlock opportunities for tourism, trade, investment, and creative collaboration. Chika is the Managing Consultant at think234 Ltd. and holds academic qualifications in Engineering together with a Master of Science in International Project Management from the University of Nottingham. Throughout his career, he has successfully managed multicultural projects in logistics, business development, freight forwarding, and event management, building strong networks within both African and UK business communities. His leadership ensures that WOW AFRICA's cultural initiatives are professionally delivered, strategically positioned, and capable of creating lasting partnerships between African nations and the Global North through the power of culture.
Jimmy Mugabo is a business development and commercial strategy professional with over 15 years of experience driving market expansion, strategic partnerships, and business growth across Africa's infrastructure, mining, information technology, construction, and industrial sectors. As Managing Partner – Business Development & Commercialisation at WOW AFRICA, he leads the organisation's commercial partnerships, transforming cultural engagement into sustainable opportunities for governments, businesses, investors, and development partners. His career includes supporting international companies entering African markets, leading sales and operations, developing commercial strategies, and facilitating high-value partnerships for infrastructure and industrial projects. At WOW AFRICA, Jimmy focuses on building relationships with governments, tourism boards, cultural institutions, and the private sector to advance the organisation's culture diplomacy mission. He helps convert cultural connections into pathways for tourism, trade, investment, and business collaboration, reflecting WOW AFRICA's belief that lasting commercial partnerships are built on trust, and trust begins with cultural understanding.
With over 20 years of experience in Strategic PR, Media, Advertising, Marketing, and Branding, Donnah is a visionary ideator and strategic thinker with exceptional creative imagination. In his role, he drives corporate development initiatives while aligning Wow Africa with its long-term vision and mission of connecting Africa’s vibrant culture and heritage with the world. Recognising that effective destination marketing requires deep insight into specific country cultures, Donnah leverages his expertise to forge strategic partnerships across Africa and the Caribbean African heritage sector. Passionate about cultural connection and innovation, he blends industry insight with forward-thinking strategy to position Wow Africa as a leading force in promoting African culture on the global stage.